We use email chains specialized to regain customers’ interest. We can’t afford to lose a single customer, that’s why we want to stay connected, keep in touch with them. Not only those who have made purchases, but those who almost did, although they finally abandoned their carts or just made any other action on our site. Email chains are ideal for boosting customers’ engagement and loyalty.
Personalization & Customization
Personalized emails offer much higher engagement. The open-rate for personalized emails is almost 50% higher than generic emails (source: Statistica). So, it is crucial to know your audience and design the emails based specifically on their needs and preferences.