Display Ads have a prominent role in every digital marketing campaign. Unlike other forms of PPC, Display ads show up within other relevant websites and apps, as opposed to within Google’s search results. This type of ads is a great tool in order to find new prospective customers or engage your existing ones, by applying remarketing methods to track them down and bring them back.
Google’s Display network includes Youtube, Gmail, Google Finance and millions of partnered websites and mobile apps.
Display Ads is the term we use to describe those ads that focus around appealing visual formats that stimulate your audience, via banners and videos. They are considered to be a must as it has proven to be an effective way to increase brand presence and reach new audiences